What’s all this then?

what's all this then

 As I mentioned in the first post, the Behind The Scenes part of this site will be casual.

I updated my LinkedIn, got lots of congratulations (thank you) and now you’re probably wondering what this is all about.

Well…the mission statement is on the About Page, but right now I am building an Alternative Sports Talk station.  I’ll have the distribution information for you shortly (this week) and we’ll have an Alpha up soon after.

During my development of Comedy Central Radio I wouldn’t let anyone use the term Beta, because Betas get judged.  I’m going to do the same here.  Alpha.

We’ll have an Alpha audio feed up, and you can eavesdrop if you’d like.  I’ll be tinkering-live.  By no means will I say by Friday, “Here is the greatest thing ever!”  It’s a building process, and as part of that process is chicken and egg.  Some folks have taken a leap of faith with me off my reputation.  Others don’t know me, so I want to be able to show them something.  Thus, we’ll start kicking the needles and build from there.

Ten years ago when we built the comedy channels at SiriusXM, Jeremy Coleman said it was like a cake.  First you build the foundation. Later we add the icing. In that SXM case it was loading comedy clips (we had only 15 hours in the system the day I was hired.)  In this case, it’s some audio.

More to come!